General Motors and Electric Vehicles

The first mass-produced modern electric car was the EV-1, made by General Motors beginning in 1996. Over a thousand EV-1's were leased -- not sold -- to customers primarily in California. Then in 2002 and 2003, all of the EV-1 leases were ended by GM, who collected all of the vehicles and destroyed them. 

 

Then, in 2006, GM began development of the electric Chevy Volt, which went on sale late in 2010, and from then until the present day, General Motors has been selling electric vehicles -- with less than complete enthusiasm, although so far, after the EV-1, they have not gone so far again as to destroy any of their own cars.

Last Sunday, GM ran a Super Bowl ad in which Will Ferrell hears the news that Norway bought more EV's than ICE (Internal-Combustion Engine) vehicles in 2020, and goes on a rampage, vowing that the US will outdo Norway in this. Also on Sunday, commentaries appeared saying that, although the commercial is wonderful, GM itself is a big part of the reason why currently EV's account for only about 3% of new car and truck sales in the US, compared to 54% in Norway, pointing out that GM lobbies heavily against fuel-economy regulations, which a company set on pivoting to EV's would not do. And recently, GM has announced its intention to produce only zero-emissions vehicle by 2035. 

Many people, in the light of all of this, have described GM's attitude toward EV's as schizophrenic. But "schizophrenic" implies one mind which is in conflict with itself, whereas GM consists of hundreds of thousands of employees who have routinely held sharply conflicting opinions about all sorts of things, EV's being just one example. GM is a very different company than Tesla, which is basically a cult built to do the Will of Elon. Was the EV-1 designed and built by very enthusiastic GM employees? Yes indeed. Was it at the same time viewed with horror by other GM employees, further to the Right politically, who saw it as a hippy monstrosity? Without a doubt. I also have no doubt that many at GM are very happy that their company has committed to zero emissions by 2035, and that many others believe that global warming is a hoax, perhaps Chinese in origin.

Like the rest of the world generally, GM is moving toward a more enlightened stance on the environment, while being hindered by many individuals dragging their feet, some out of conviction and others out of greed. The situation is complicated, and some parts of GM are fighting other parts.

Speaking of complication: that same Norway which is doing such a fine job of switching over to clean energy usage domestically, is also one of the world's biggest exporters of oil.