There are many channels devoted to wristwatches on YouTube. A popular form of video on these channels is the unboxing video. That's where the host of the channel, with a POV camera on his head or pointed over his shoulder, takes a package which has arrived in the mail, and removes a watch from it.
Sounds dull? Oh man, you have no idea. I'm fascinated by watches, obsessed with them, and even I started to find this sort of thing unbearably dull after 2 or 3 times. I know what a USPS or UPS or Amazon package looks like. I know what the box that holds the watch inside the mailing package looks like. I actually tuned in to get a look at the watch, maybe even hear a description of it. But in an unboxing video, it might take the guy 5 minutes or so to get to the watch.How could it possibly take 5 minutes? you're wondering. The answer is: some people aren't just very dull, they're also very slow.
But the host of gshock highfashion is so interesting, he can even make an unboxing interesting. Partly because he intercuts the unboxing with video of watches and other things. Partly because his excitement is audible and contagious -- this guy is really, really into G-Shocks -- but also because he's very knowledgeable. Now, obviously, a lot of guys -- mostly guys -- are fascinated by the boxes that watches come in, or these unboxing videos wouldn't be a thing. But not everyone is good at communicating the excitement they feel. As far as knowledge goes: in one video he points to the logo on the G-Shock box, names the man who designed the logo and has interesting things to say about that man's life. On this channel, believe it or not, I watched a dozen unboxing videos before I started to find them dull. And luckily, this channel is not ALL unboxing videos.
So what's the name of this interesting, knowledgeable YouTube host? I don't know, he doesn't say. I don't know what his face looks like either, he never shows it. His forearms are thin and wiry. There's always a G-Shock on his left wrist. Sometimes he wears G-Shocks on both wrists. That's about as well as I can visually ID him.
One of the few things he says about himself is that he repairs and services watches for a living. That's very easy to believe, because in many of his videos he's taking G-Shocks apart and putting them back together, looking and talking like a guy who knows what he's doing. I also get the impression that he is originally from Japan and now lives outside of Japan.
Now, as far as why the channel is called gshock highfashion, I'm not sure. The G-Shock part is easy enough: almost every video is entirely about G-Shocks. The few exceptions have to do with other Casio products: other watches by Casio, and a Casio alarm clock and a Casio Wall clock. But for the most part, this guy is all about the G-Shocks.
Now, about the high fashion part. Maybe high fashion has different connotations in Japan than in other parts of the world. To me, high fashion, haute couture, suggests very exclusive products, very expensive, often with only one of each type ever made. G-Shocks are made in huge quantities, and they're very affordable. The most expensive G-Shock costs less than the least expensive Rolex, and the average G-Shock costs about 1/100th as much as the average Rolex. A G-Shock will run you somewhere between $40 and $3,000. As far as availability is concerned, even the "exclusive" limited edition G-Shock models are made in quantities of hundreds or thousands each. And the host of gshock highfashion will complain if he thinks that Casio has priced an item too high. Even if we're talking about an MSRP of $100 which he thinks should have been more like $80 or so.
The fashion part of the channel's name makes sense. In addition to being able to fix G-Shocks, this guy knows a lot about their appearance, and the technical aspects of how the appearance is achieved, and he talks very intelligently about aesthetics and fashion and design, as for example in the discussion of a logo on a box described above.
Maybe the name of the channel is meant ironically, because the host likes G-Shocks, among other reasons, because they are NOT exclusive or expensive.
The channel has gotten better over time. In particular, the host's delivery, in videos released in 2020 and 2021, is much more relaxed, and therefore much more relaxing. Did he consult a vocal coach? Whatever caused the change, it came suddenly and made a huge difference.
And as if all of this wasn't already wonderful enough, the host also has a cute little kitty who sometimes wanders into the frame and does cute kitty stuff. The biggest disagreement I have with the host is that he prefers an all-black color scheme on watches more than than I do. I like the colorful, sparkly G-Shocks more than he seems to. But that's just a matter of a couple of numbers or letters in a watch's model designation.
So. Watch this channel, even if you don't care about watches, because this guy appears to be a good guy and a genius who should be famous and powerful so that he can have a greater positive influence on the world. You'll probably find it interesting, even if you don't care about watches.
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