* Stainless steel. Seems that everywhere I turn, people who write about watches are writing enthusiastically about stainless steel watches. I haven't been watching the world of watches very long, and I don't know what they were writing not long ago, but I clearly gather that stainless steel is being treated as the New Cool Thing. Whether this reflects an actual change in taste among people who used to buy gold or platinum watches, and still could afford to, but now have decided that it's more tasteful to be less ostentatious in their choice of wristwear; or whether those tastes haven't changed at all among those who can afford any watches they want, and what has changed is the approach of those writing, who have decided to try to reach more readers buy writing about watches more people can afford; or if the answer is some Door #3 which hasn't occurred to me, I don't know.
On the one hand, I have a stainless steel watch:
and am therefore unintentionally stylish at the moment. On the other hand, I not only didn't intend to be trendy when I got my Seiko 5 (there are any like it, but this one is mine), I really don't care about being trendy. I refer you to Thorstein Veblen.
* Brass. Boring. And high-maintenance unless you want it to look as dull as dirt or plate it with gold or nickel or something.
* Silver. I don't know any thing interesting to tell you about silver watches cases.
* Titanium. It doesn't move me. Sorry.
* Tantalum. I wrote a whole post about that one.
* Gold. It costs about 2/3 as much per ounce as it did in 2011, and that fall in the price of the metal has definitely been accompanied by a steep drop in the prices of gold watches. Perhaps the snooty exclusive rich class really has taken a recent like to stainless steel watches, and maybe part of the reason for that is that suddenly, many more people could afford gold watches, making them suddenly much less fun for the snooty exclusive rich class.
* Platinum. Everything I just speculated about gold except more so, because in the past few years the price of the metal has fallen even more sharply than that of gold.
I wish I had a watch made of gold, or, even better and even more expensive, platinum. And I really don't care what snooty exclusive rich people think of that. And I don't care that some of them will be convinced that I'm lying when I say I don't care, and that I want a watch like that for completely other reasons than any having to do with their exclusive hamster wheels. They are hamsters, those snooty people. Hamsters on exclusive wheels. Veblen. He covered all this.
* Sapphire. Yes, sapphire. If you're like I was recently, you didn't realize that sapphires aren't always blue, and that synthetic transparent sapphire is used instead of glass these days for the crystals of high-end watches. It's much tougher than glass. At least one watch company, Hublot, has made entire cases from sapphire for certain models.
Which I happen to think is wicked cool, and I don't care if the Watch Snob thinks everything Hublot does is horribly tacky, this isn't the first thing Hublot has done which I like very, very much. (For example: the watch in that picture has a 40-day power reserve. As far as I know, that's the 2nd all-time longest power reserve for a watch, behind that other Hublot with a 50 day power reserve which is also available in a variety of case materials including sapphire.)
The Watch Snob wrote in one of his columns that he guaranteed that Hublot would be out of business by the time he turned 40, which makes me wish I knew when he wrote that and how old he was then. We'll see what we see about what kind of shape Hublot is in as a company.
* Wood. Today, not in the 16th century when one might be more inclined to forgive a watchmaker for not knowing any better, but today, some watches are made with not only their cases but also quite a few of their moving parts made from wood. This makes me feel perhaps somewhat the way the Watch Snob feels about Hublot. I feel that wooden watches are wrong. I feel that it's wrong for people to buy wooden watches, as that will only tend to encourage them to make more of them. I don't feel inclined to discuss it.