Another great video from the YouTube channel Rich Rebuilds. Here Rich vents some frustration at Tesla because Tesla won't help a non-authorized repairman, such as himself, to make repairs, the way every other car company does.
In this video, Rich says (I'm paraphrasing), if you treat your customers the way Tesla treats theirs, they're going to buy another brand.
That would be true if people were rational, but we aren't rational. Not completely. And most people, not even mostly. If people were rational, Apple wouldn't have sold hundreds of millions of computers -- or is it billions by now? -- for twice as much money as PC's that go twice as fast. Tesla buyers and Apple buyers put up with all sorts of crap from their cult leaders that they would never tolerate from any other companies. I hope that changes someday, but I don't see any sign of it changing soon. Apple's been selling overpriced crap for 40 years, but they're not about to go out of business. McDonald's is still going strong, speaking of popular overpriced crap sold by a long-term successful company. And aside from all of the service BS, Tesla's products are actually extremely good, so already they've got a big leg up on business titans like Apple and McDonald's.
I shouted at the screen at one point in this video, when Rich was talking about how it's ecologically sound for him and other repair people to fix up damaged Tesla's, and asks rhetorically, isn't being ecologically sound what Tesla is all about? I shouted at the screen: "No, it's not! It's all about making a billionaire much, much more rich!"
Tesla presents itself as being all about ecological soundness and saving the Earth. That's part of the reason they have such a blindly devoted following.
The thing is, though: you don't have to treat your customers like crap in order to be ecologically sound. In fact, that part of Tesla's way of doing things, when you add it all up, may not be very green.
No comments:
Post a Comment