Friday, January 19, 2018

SIHH Is Not the Only Show in Town

In an earlier post, I mentioned that the SIHH in Geneva, 15-20 January this year, is one of Switzerland's 2 major watch shows, and the more exclusive of the 2 The other major show, Baselworld, happens in March.

However, there is another watch show going on right now in Geneva, which calls itself simply "Geneva Days." This began last year: it seems that LVMH, the company which owns the brands Tag Heuer, Zenith and Hublot, reacts to not being invited to SIHH by pulling a huge yacht up the pier at Geneva while SIHH is going and having their own show on the boat.


I have heard vague reports about one person connected with SIHH complaining about the goings on aboard this boat, saying that is shows that LVMH is violating some spirit of "fair play." I don't know whether such complaints have actually happened, and if so, whether they actually reflect the attitudes of many people at SIHH. I hope not: it's rather silly to be ostentatiously, notoriously snobbish, and complain about fairness at the same time. In any case, I don't think that SIHH has to worry about "Geneva Days" stealing their thunder. I only learned of its existence just now. My first reaction is that it looks like fun, as do LMVH's brands:


I mentioned in an earlier post that, as far as I could tell, a watch show is a lot like an auto show, although of the 2, I've only been to auto shows so far. When I wrote that earlier post, I didn't realize that the Detroit Auto Show is also going on at the same time as SIHH. It started on the 13th and runs until the 28th.


Here's Tag Heuer's official Geneva Days 2018 web page.

And here's the Detroit Auto Show's website. The show is officially called the NAIAS, the North American International Auto Show, but I have a feeling that if you call it the Detroit Auto Show, more people will know what you're talking about.

I wonder how many people find it inconvenient that SIHH and the Detroit Auto Show, or Baselworld and the Leipzig Book Fair, happen at the same time. Detroit is a lot farther away from Geneva than Leipzig is from Basel.

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