Wednesday, November 6, 2019

Elon Musk and Publicity and Money

Recently, Elon Musk donated $1 million dollars to a charity which plants trees, and claims that 1 tree will be planted for every dollar people donate. So, that's good. That's a million trees, assuming that the charity's claims are correct, and I haven't seen any claims to the contrary. The donation has gotten a lot of publicity, and hopefully will lead to many other similar donations, large and small.

Musk probably made the donation because he needed some good publicity, badly -- but still, those million plantings are a very good thing. The example, and the challenge to others to follow the example, are good. Afforestation and reforestation are important parts of repairing Earth's climate and saving our own lives.

And it's especially remarkable that Musk would donate $1 million, given that he is earning no money whatsoever.

No, I didn't really mean that last part. Me saying that Musk is earning no money, that's sarcasm. It's also the claim which Musk is making in his defense in the lawsuit being brought against him by the guy who rescued a youth soccer team from an underwater cave in 2018, and Musk was rushing to the scene to be a part of the rescue with a submarine he'd built, and the young soccer players were rescued before Musk's submarine got there, and Musk reacted to that by calling the rescuer a pedophile.

Musk really needs good publicity from things like the $1 million for trees, because of the bad publicity from things like the whole rescue incident, which make it look like appearing to be a hero is more important to Musk than being one, and that it is extremely difficult for him to share credit with others.

It also seems perfectly obvious to me that it is extremely hard for Musk to share money with others. How can I say that about someone who just gave $1 million to a good cause? I can say it because it seems to me that Musk was just buying goodwill with that $1 million, and buying it pretty cheaply. For a guy who receives $2 billion a year, $1 million is 1/40 of a week's pay. For a new employee at Tesla, who receives $16 an hour, 1/40 of one week's pay would be $16. Which would be a nice contribution to a good cause, but not really astonishingly generous.

Musk was given Tesla stock options worth over $2 billion dollars in 2018. That's what Tesla's own SEC proxy statement says. That statement also says that the $2 billion worth of options are part of Musk's compensation for 2018. I have to admit, I got very tired before I found out what other parts there were, but if anyone wants to look: it's called a proxy statement, filed by Tesla with the SEC.

So, it's good that Musk gave $1 million to that charity. It's also good that Telsa makes EV's, and has sold so many of them.

But the very widespread opinion that the emerging success of the EV industry is due above all to Musk, I think that opinion is mistaken. I disagree. I think we don't know, can't know, what Tesla would have done by now if Musk hadn't taken the company over from its original founders, forced them out, and then won a lawsuit giving him the legal right to refer to himself as the founder of the company. I don't think we know, I don't think we can know, how well other EV manufacturers, and other EV models made by traditional automakers, would have been doing by now, if Musk had never gotten into the automotive industry.


I don't think we can know how well Tesla would be doing if those billions of dollars per year which have been going into Musk's compensation, had instead been going into higher wages for Tesla employees, and lower prices for Tesla automobiles, power-storage systems, solar panels and solar roof tiles and other Tesla products, and so forth.

I certainly don't think that we can know how different the world would be today, it the CEO of the world's largest manufacturer of EV's were actually a nice guy, instead of a ruthless narcissist multi-billionaire who has hit on pretending to be a nice guy as a successful business model.

I don't think anyone can know for sure how much of the technical excellence of Tesla's car is directly attributable to Musk. I'm completely certain that he gets way too much credit for it. (Quick, name 5 other people who've been involved in designing Teslas! Name them right now! No googling allowed!)

Now, being a fan of electric vehicles, and being concerned about the Earth's climate, doesn't necessarily mean that you're blind. There are many intelligent EV enthusiasts who are familiar with his methods of finance and self-promotion. Still, they maintain they the EV "community" owes Musk a lot. I don't think anybody owes this guy, who already has over $20 billion, anything. I don't see exactly how life has been unfair to him. I think that Tesla, and the EV industry in general, would be much better off if it and Musk went their separate ways. Even if that meant a multi-billion-dollar golden parachute for Musk. Sometimes I wonder whether I'm literally the only member of the EV "community" who feels this way. I'm certainly not the only person on Earth who does.

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