(Or perhaps you'll also understand if you've watched an episode or more of Ben's Watch Club on YouTube. Be warned, though: if you watch one episode, there's a good chance you'll watch more!)
An open letter to Ben of Ben's Watch Club:
You clearly are a young man who has a grasp of fashion watches -- and perhaps of fashion and even watches as well, so it seems natural that I should turn to you for advice.
First of all, concerning your own line of watches: I keep forgetting: is it Spaghetti Scameti or Scameti Spaghetti, or is either usage cool? Or can one perhaps refer to the brand as "Scameti"? or "Spaghetti"?
Have you had to sue any pasta companies yet? (That would be regrettable, but business is business, am I right? This is the life we chose. Or at least, it's the life we got handed without being asked anything about our preferences or our conceptions of ethics. This is the life Adam Smith chose. And Adam Smith got here first.)
Have bleeding-edge hipsters begun to abbreviate the name of your brand? I've heard some of them, for example, refer to Scarlett Johannson as "ScarJo" -- not to mention the way that you're succeeding with a frank and simple "Ben" in place of Benjamin Arthur. Do they call your watches "SpagScam" -- or "ScamSpag," as the case may be?
Finally, if I may ask for a word of frank advice on my desperate attempt to be cool from a man who clearly has it switched on, nailed down and cleanly shaven -- would it be easier and cheaper, rather than attempting to make sure that I am always seen wearing the correct fashion watch, to just make sure I'm often seen literally burning money or throwing it away?
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